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Google integration

Your profile. Your permission.

chern connects to Google Business Profile so it can show owners how their listing performs and carry out the changes they approve. Here is exactly what that means.

Last updated November 12, 2026

Who connects

Only the owner or an authorized manager of a business can connect it. You sign in with your own Google account through Google's standard sign-in screen, and Google shows you what chern is asking for before you agree. chern can only see and act on the Business Profiles that your Google account already manages.

What we access

chern requests a single Google permission, the Business Profile management scope (business.manage). With it, and only for the profiles you connect, chern can:

Business informationReads your name, categories, hours, services, description and attributes. Updates them only when you approve a change.
ReviewsReads reviews so we can track sentiment and draft replies. Posts a reply only when you approve it or have turned on autopilot for that kind of reply.
Posts and photosReads existing posts and photos. Publishes new posts you approve.
PerformanceReads profile performance, such as searches, views, calls, direction requests and website clicks, to measure what each change earned.

Why we need it

The owner uses chern to understand how customers find their business and to keep their profile accurate and active. Reading the profile lets us show where it can improve. Writing to it lets chern carry out the fixes the owner chooses, so they don't have to do them by hand. Reading performance lets us show the owner, honestly, whether each change helped.

What we never do

  • We never sell Google user data or share it with advertisers or data brokers.
  • We never use Google user data to target ads, build profiles of people, or train general-purpose AI models.
  • We never create, buy or incentivize reviews, and never hide or filter genuine ones.
  • We never make changes to a profile without the owner's approval, either one at a time or through autopilot settings the owner turned on.
  • We never access profiles the signed-in user doesn't manage.

Your control

You can disconnect chern at any time in two ways:

Either way, chern stops reading from and writing to your profile immediately.

How data is kept

Data from Google is encrypted in transit and at rest and stored on servers in Canada. Access inside chern is limited to the people who need it to run and support the service. When you disconnect or close your account, we delete the Google data we hold about your business within 30 days, except where the law requires us to keep a record. You can ask us to delete it sooner by writing to hello@chern.ca.

Google's policies

We also follow Google's guidelines for representing your business on Google and its policies on reviews. For the full picture of how we handle personal information, see our Privacy Policy.

chern's use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements.